Pink Collars started in the field, not a boardroom. I'm Rachel, I built a pest control business that started with appointments scribbled on sticky notes and grew into a company that ran beautifully without me in every room. Then I sold it for more than I ever thought possible. Along the way I learned what so many trades owners already feel in their bones: you can't grow by being more available, more exhausted, and more reactive. You grow by building a business that can breathe.

That's what Pink Collar is here to do.

Through the Pink Collar Method, we teach three pillars for building strong trades businesses:

Magical Customer Experience, so every customer feels cared for long before there's ever a complaint.

Magnetic Team Culture, so your people know what great looks like and take real ownership of the work.

Heart Led Leadership, so you can lead with warmth and still hold high standards, without micromanaging or carrying everything on your own back.

At the center of it all is one belief: one drop raises the sea. Every well run, profitable, heart led company lifts more than its owner. It creates better jobs, stronger families, happier customers, and healthier communities. One woman building it right changes what's possible for everyone watching.

The Pink Collar Movement is bigger than any single business. We're leveling up leadership in the trades worldwide and bringing women leaders to the forefront, right where they've belonged all along. Not as guests in this industry, but as the ones reshaping it.

If you own a trades business and you're ready to stop putting out fires and start leading the company you always pictured, welcome. You're one of us.